Needs Synthesis

Selection of 3 leading needs that emerged from the previous interviews And conducting additional interviews on new interviewees while focusing on the selected needs.

The needs

We focus on the following 3 needs:

1 .Multi model - The need to synchronize between different means of transportation, different lines and different companies

(An example of an illustration: the problem of accuracy in the chain of arrival to the destination, delay of the train dragging a missed

Cambus).

2. The accessibility of transportation in the explanatory sense, ie, clarification and explanation of the laws of movement / awareness

(Tourists, passengers in a new vehicle, arrival to the city with other parking laws).

3. Sense of trust and confidence in a cooperative journey.

Insights from the interviews

1. Multi Model:

• It is important to synchronize the timing of the different milestones. While viewing the entire route, you can see the All alternatives while comparing time, price and more parameters.

• When there are changing needs (meeting, lengthening, etc.), it is important to have an up-to-date and accurate timing of Public Transport. So that the number of modes of transport will be synchronized in parallel and according to needs.

2. Informational accessibility:

• it is necessary to create a sense of familiarity, a soft landing spring for new and old transportation Israeli users.

• A tool that explains simply and updated how to get from point A to point B while synchronizing any means.

• Easier accessibility of digital signage in public transport (current station, next station, etc.)

• Arrange payment for public transport by credit card, pay-pal, etc.

3. Creating a sense of trust and confidence in a cooperative journey:

• In order to create a sense of security in a cooperative journey, external inspection of drivers and passengers must be conducted.

• Changing the perception that a stump is a dangerous thing.

• Produce a trust indicator to inspire confidence in the cooperative journey.