Market Research

This week we presented all the research that we gathered from interviews, questionnaires, an experiment that we conducted, and online research.

After that, our motivation is to create a perceptual mapping in order to figure out where we want to be positioned by comparing to other companies in the ride-sharing filed.

For that mission, we tried many combinations to choose the most relevant axes.

Finally, we chose the following axes:

1. The amount of information about the driver profile

2. The number of users

The decision to choose these axes is based primarily on research on trust in the platforms of cooperative economies.

https://www.wix.com/dashboard/3b2bda39-dd47-44c1-b74c-1790a3708c89/blog/%D7%94%D7%9E%D7%90%D7%9E%D7%A8-%D7%94%D7%9E%D7%93%D7%95%D7%91%D7%A8-%D7%A2%D7%9C-%D7%99%D7%A6%D7%99%D7%A8%D7%AA-%D7%90%D7%9E%D7%95%D7%9F-%D7%91%D7%A0%D7%A1%D7%99%D7%A2%D7%94-%D7%A9%D7%99%D7%AA%D7%95%D7%A4%D7%99%D7%AA/edit